By: Mike Gilhooly, Public Affairs
November 7, 2013
On November 12, from 5:30 p.m. to 8:00 p.m., individuals eager to discover the intricacies of social marketing will be offered the opportunity to engage with professionals at an event presented by the Chicago chapter of the American Marketing Association: Social Media in Highly Regulated Markets – Pitfalls and Pluses. The event will be moderated by Enova representative and Creative Services Manager Donna Claire Williams.
Focusing on the intricacies of social media within strictly regulated industries, the event will spend time looking at the strategies that enable financial services companies to create sustainable social media programs, along with educating businesses on recruiting a legal team to assist in developing a social strategy, and ways to quickly resolve and mitigate future social media crisis.
“We tend to think of social media as the lighter side of marketing,” said Williams. “But it requires just as much planning and coordination as traditional marketing, particularly in industries with stricter regulations on customer engagement.”
Sponsored by Diamond Marketing Solutions and hosted by the DePaul University Student Center, the program will feature a panel of three notable experts with experience in public relations, strategy and compliance. Speakers will include Tom Chernaik, CEO of CMP.LY, David S. Amelia, a partner of Sheppard, Mullin, Richter & Hampton, and Julie Crothers, Senior Vice President of Edelman Financial Services.
Register for the event here.