Getting to Know: Digital Marketing

Pin It

Want to know more about the folks who call Enova home? We asked Digital Marketing analyst Babs Davidson our five favorite “get to know you better” questions, and here’s what she had to say:

How did you come to work at Enova?

I tend to get this question frequently because I have a bachelor’s in cinema studies and English — two fields of study that don’t normally translate into my current marketing role at an online lending company. My strength in writing and communications led me to intern as a social media marketer. From that point, I worked my way through several different aspects of online advertising. When I was working at a hotel marketing agency, I met Jenny Simos, who is now CashNetUSA’s senior digital marketing associate. She taught me so much in the little time that we worked together at the agency and quickly became my professional mentor. Jenny could not stop raving about Enova for the first few months she worked here, and she suggested I apply as well. A few weeks later, I was happily working with Jenny and the rest of the amazing CashNetUSA team.

What do you do at Enova?

I manage the PPC and display/retargeting campaigns for CashNetUSA. My goal is to optimize ads for our demographic, and to reach the customers that are searching for a product like ours. If you ask my parents, they will tell you I work “for the Google.”

What’s the best part of working at Enova?

I really enjoy the people I work with. My team is full of creative, knowledgeable and supportive people who make the day-to-day work more interesting and fun. Everyone is open to new ideas and fresh strategies, blending it all together to work toward the same goal.

If you could live anywhere in the world, where would it be?

Berlin. After I graduated from college, I worked as an au pair in Berlin and Munich. Berlin is such a vibrant city — so many wonderful opportunities! I love the challenge of communicating in a foreign language, the rich history and beautiful countryside — perfect for hiking and other outdoor adventures. Plus, the bonus of being centrally located in Europe makes it a lot easier to travel and explore new cultures.

What are your top three desert island must-haves?

  1. A “bug-out bag” for survival. If you’ve ever had the pleasure of wasting a Sunday binge watching Doomsday Preppers on the History Channel, you know what I’m talking about.
  2. Infinite Jest by David Foster Wallace. It’s the only book on my reading bucket list that I feel is complex and long enough to entertain me for what could be years of solitude.
  3. Spike from Buffy, for no other reason than the ability to list whatever I want in this dream scenario.