Presented by the American Marketing Association, Event Focuses on Potential Social Media Pitfalls and Pluses
CHICAGO (Nov. 8, 2013) – On November 12, from 5:30 p.m. to 8:00 p.m., individuals eager to discover the intricacies of social marketing will be offered the opportunity to engage with professionals at an event presented by the Chicago chapter of the American Marketing Association: Social Media in Highly Regulated Markets – Pitfalls and Pluses. The event will be moderated by Donna Claire Williams, creative services manager for Enova International.
Focusing on the intricacies of social media within strictly regulated industries, the event will provide a forum for examining strategies for:
- enabling financial services companies to create sustainable social media programs;
- educating businesses on recruiting a legal team to assist in developing a social strategy; and
- quickly resolving and mitigating future social media crises.
“We tend to think of social media as the lighter side of marketing,” said Williams. “But it requires just as much planning and coordination as traditional marketing, particularly in industries with stricter regulations on customer engagement.”
Sponsored by Diamond Marketing Solutions and hosted by the DePaul University Student Center, the program will feature a panel of three notable experts with experience in public relations, strategy and compliance. Speakers will include Tom Chernaik, CEO of CMP.LY, David S. Amelia, a partner of Sheppard, Mullin, Richter & Hampton, and Julie Crothers, senior vice president of Edelman Financial Services.
Individuals interested in attending the event can register on Eventbrite here.
Enova believes everyone deserves access to simple and trustworthy financial services and works to close the credit gap for underserved consumers. A wholly-owned subsidiary of Cash America International, Inc. (NYSE: CSH), Enova is a trusted online provider of credit alternatives for more than three million hard-working people worldwide facing short-term cash demands through our brands CashNetUSA.com, PoundstoPocket.com, QuickQuid.com, DollarsDirect.com.au and DollarsDirect.ca. Enova pioneered online lending in 2004 and today leads the industry in our dedication to responsible and licensed lending. Our advanced analytical models provide automated and real-time approval of customers’ loan applications, significantly faster than traditional loan processing.