Enova’s product marketing departments unite account owners, digital and traditional marketers, and advertising pros who create a cohesive marketing strategy for each of our financial products. These experts use integrated marketing strategies (between email, direct mail, print, TV, SMS, OOH advertising, SEO, PPC, social media, display, leads management and affiliate partnerships) to pave the way for our customers to get the products they need. Their goals are simple and focused: develop brands that create a positive customer experience, acquire new customers and retain existing customers, and own programs that have measurable bottom-line impact.
Creative’s key role is bringing these marketing strategies to life. With a mix of copywriters, designers, content strategists, social media experts, producers, developers and more, the Creative Team serves all of Enova, delivering high-quality creative tailored to the businesses’ needs. They collaborate daily with project stakeholders to produce customer-facing materials, internal communications and affiliate pieces — all of which deliver a clear message that motivates the audience to take action. From start to finish, this team thrives on crafting the best possible user experience.